As the Internet has matured and become commercialised, one thing has become abundantly clear: companies know more about you than you know about them. The reason for this is big data, and how data that pertains to you is acquired, accessed, and applied is everyone’s business. This course will look at some of the algorithms and other antics that are employed by internet companies to turn you into a set of data points that maximise your consumer potential. And, we’ll investigate how much we can protect ourselves in the Age of Big Data.
Managing Director of Agillic
The current managing director of Agillic, Mike Weston is an expert on the intersection of data, technology, and marketing and the direction of big data.
In your view does Big Data pose a threat to society?
Big Data is simply a resource. How it is used is the more interesting question and that's where the potential threat sits.